字体介绍
品牌：Linotype(Monotype)发行时间：2020字库编码：Unicode分类：无衬线体字体属性：
英文名称：zhuan_BasicCommercialSRPro-Roman.TTF、zhuan_BasicCommercialSRPro-Roman.TTF、zhuan_BasicCommercialSRPro-Black.TTF、zhuan_BasicCommercialSRPro-Black.TTF、zhuan_BasicCommercialSRPro-Bold.TTF、zhuan_BasicCommercialSRPro-Bold.TTF
Basic Commercial是一款基于热金属字体时代历史设计的字体。它最初出现在1900年左右，由字体设计师创建，他们的名字没有被记录，但是他们的技能不能被忽视。这种字体的设计在包豪斯、达达主义和瑞士/国际风格的版式大师等各种团体和运动中很受欢迎。它影响了后来各种奇形怪状的字体，如Helvetica和Univers。
Basic Commercial多年来一直以Standard Series的名称在美国发行。字体渗入了日常生活和文化的许多方面;例如，它被选为纽约地铁系统的标识。
Basic Commercial字体家族成员具有清晰和客观的设计。它们的形式几乎没有什么不同寻常之处，但仍然生动而清晰。或许正是这个原因，Basic Commercial的设计在平面设计师中流行了几十年。要了解更多关于字体的历史，如Basic Commercial，请访问我们的字体功能，The Sans Serif Typefaces。此外，这个家族的几种字重也有软而圆的版本可供选择。
Basic Commercial is a font based on historical designs from the hot metal typeface era. It first appeared around 1900, and was created by type designers whose names have not been recorded but whose skills cannot be overlooked. This typeface’s design has been popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. It influenced for a variety of later grotesque fonts, such as Helvetica and Univers.
Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage.
The Basic Commercial’s font family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades. To read more about the history of typefaces like Basic Commercial, visit our font feature, The Sans Serif Typefaces. In addition several weights of this typefamily are available as soft rounded versions."
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